GYF Adblocker Strategy
A structured response to adblock-related revenue pressure spanning research, experimentation, optimization, and team design.
THE DECISION
How should a digital business diagnose and respond to adblocker adoption without relying on a single tactical fix?
APPROACH
- Structured the revenue-impact research plan
- Designed hiring and capability decisions
- Proposed optimization and A/B testing approaches
- Defined a KPI and measurement framework
EVIDENCE & DELIVERABLES
- 15-slide completed capstone deck
- Cross-functional action plan
SELECTED WORK FILES
PDF
GYF Adblocker Strategy Capstone
15-slide Wharton Online Business Analytics capstone covering research, strategy, A/B-test measurement, and staffing decisions. Educational case, not company results.
326 KBEVIDENCE INTEGRITY
This case is presented as business analytics capstone. The label distinguishes observed work from simulated impact, proxies, historical comparisons, or proposed architecture.