BUSINESS ANALYTICS × PRODUCT × FINANCE
I'm Chotchuang, a business-minded analyst and builder working across growth, product, fintech, market intelligence, and data systems.
SELECTED WORK
Finance & AI
A momentum-scoring and portfolio-analysis system that turns multi-timeframe market signals into a focused intelligence workflow.
Proprietary research system · Active build
Analytics & Growth
An end-to-end decision system for merchant acquisition, retention, campaign economics, wallet adoption, and financing risk.
Deterministic synthetic data · Simulated and modeled impact
Analytics & Growth
A three-part travel marketplace case connecting content quality, experiment design, and weekly product operations.
Public listings + synthetic clickstream · Proxy and simulated impact
Analytics & Growth
Commercial analysis of channel quality, mobile funnel performance, product mix, and refund risk across a 1.7M-row dataset.
Public learning dataset · Historical analysis and planning estimates
Finance & AI
A product and business foundation for an AI financial optimizer focused on Thai consumers and responsible money decisions.
Product strategy concept · Not a live financial product
Data & Systems
A permissioned-blockchain architecture for health-data exchange, consent, privacy, and interoperability.
Proposed enterprise architecture · Research-led concept
HOW I WORK
Start with who must choose what—not with a tool, model, or pre-selected chart.
Connect data models, analysis, experiments, and economics into one inspectable argument.
Separate observed results from simulations, proxies, estimates, and concept proposals.
CAPABILITIES
SQL · Python · statistics · experimentation · visualization
Growth · unit economics · partner strategy · KPI design
Funnels · prioritization · automation · operating cadence
Portfolio analytics · fintech · ML research · agent systems