Merchant Growth & Fintech Profitability
An end-to-end decision system for merchant acquisition, retention, campaign economics, wallet adoption, and financing risk.
THE DECISION
Where should a multi-sided platform invest its next growth baht while protecting contribution margin and credit quality?
APPROACH
- Modeled seven connected commerce and fintech datasets
- Built 14 documented SQL analyses and analytical marts
- Evaluated randomized campaign holdouts and a wallet onboarding experiment
- Created contribution-margin, CAC-payback, and financing guardrails
EVIDENCE & DELIVERABLES
- Reproducible pipeline with 11 automated tests
- Executive dashboard, recommendation memo, and decision deck
- Editable unit-economics and sensitivity workbook
SELECTED WORK FILES
PDF
Merchant Growth Strategy Deck
Executive narrative covering acquisition, retention, unit economics, wallet adoption, and financing guardrails.
305 KBExcel
Merchant Unit Economics Model
Editable workbook for contribution margin, CAC payback, and scenario sensitivity.
16 KBHTML
Merchant Performance Dashboard
Browser-ready executive dashboard generated from the reproducible analytics pipeline.
9 KBEVIDENCE INTEGRITY
This case is presented as deterministic synthetic data · simulated and modeled impact. The label distinguishes observed work from simulated impact, proxies, historical comparisons, or proposed architecture.