Travel Analytics case library · offline portfolio

Travel Analytics: four evidence-governed cases

Each case answers a different operating question. Evidence labels distinguish public-source analysis, synthetic data, proxy estimates and simulated workflows.

public sourcederivedproxysyntheticsimulated

Portfolio boundary: independent portfolio cases, not Agoda production data, revenue, bookings, workplace performance or causal business impact.

Content quality audit

Which listings need content remediation first?

Evidence

public derived review proxy

Finding

11,480 / 23,233 listings (49.41%) below provisional score 70.

Action

Review the highest-priority RICE content gaps.

Limitation

8,908 is a modelled review proxy—not bookings, revenue or causal uplift.

Conversion funnel & experiment

Should a review-prominence PDP badge ship?

Evidence

synthetic simulated experiment

Finding

DO NOT SHIP: 3.64% vs 3.66%; p=0.936120; CI −0.59pp to +0.64pp.

Action

Do not ship on this simulated primary readout.

Limitation

25,000 sessions and 77,096 events are synthetic; design remains underpowered.

Weekly product operations

How can upstream evidence become a weekly operating package?

Evidence

mixed upstream simulated workflow

Finding

P1 content and P2 funnel/experiment artifacts reconcile in one weekly-style package.

Action

Keep content triage moving and retain P2’s simulated DO NOT SHIP decision.

Limitation

Illustrative WoW is not live; time-saving claim is unavailable and omitted.

Bangkok content operations

How should public-source content issues enter a review workflow?

Evidence

public derived simulated workflow

Finding

14,551 / 31,069 listings (46.8%) below provisional readiness 70.

Action

Run a two-lane remediation pilot; retain entity matches for human review.

Limitation

Tickets/SLA are deterministic simulations; reviews are a demand proxy, not bookings or revenue.

Portfolio case

Travel Analytics case overview (PDF) · 12-slide portfolio overview; it does not elevate any one of the four cases.